A medical marijuana company is marketing directly to Native Americans. Scottsdale, Arizona-based Ultra Health signed a major sponsorship deal with the popular Gathering of Nations Powwow in Albuquerque. The deal includes putting the Ultra Health company name in the powwow title. Is this the beginning of a new brand of Native American marketing? Are you worried about the association between marijuana and a major powwow?
Derek Mathews – founder and director of the Gathering of Nations Powwow
Cristala Mussato-Allen (Caddo) – executive director of Native Workplace Inc.
Duke Rodriguez – president and CEO of Ultra Health
Break Music: Sewa Ania (song) Gabriel Ayala (artist) Live At the Mission (album)